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Our work

Oura — strategic planning, research and implementation

In order to develop as a pioneer in customer understanding, Oura asked Loihde Factor for help in creating its data strategy and infrastructure. In addition, Loihde Factor also acted as a partner in the development of Oura’s mobile application.

The challenge

The Oura wellness ring is one of the most interesting and talked-about innovations in health technology. Oura’s goal now and in the future is to provide ring users with the kind of benefits, knowledge and understanding that no other wearable device can provide. Oura already had a compelling vision of its customer-oriented strategy, but Loihde Factor’s help was needed to create a data strategy and make more versatile use of user data.

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The solution

Loihde Factor’s experts and Oura deepened their customer strategy and data-oriented strategy and worked together on a functional data architecture, as well as taking concrete steps to implement the strategy. One of the main goals of the project was to make it easy for Oura and all its partners to start implementing the strategy they created right away. Concrete measures were included in the plan. In this way, the entire Oura network was effectively mobilized.

After the strategy phase, Loihde Factor built an analytics environment that enables analysis of large data masses. Using this environment, Loihde Factor was also involved in other phases, such as investigating the impact on us of a larger scale of various social and seasonal factors, like public holidays and fluctuations in working days and holidays. This collaborative work also resulted in a scientific publication.

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Kimmo Heikkilä
SVP, Marketing & Sales